02 / 22The problem
Compliance is becoming the mostexpensive thing brands don't sell.
ESPR makes a Digital Product Passport mandatory across the EU. Today, brands face this with spreadsheets, agencies and a different process per market. None of it scales.
01
1,200
EU enterprise brands forced into DPP by 2027
Apparel first under ESPR. Electronics, furniture, beauty and batteries follow on a published schedule.
02
31
EU markets, 31 sets of disclosure rules
No legacy vendor ships this pre-configured. Every brand currently rebuilds compliance per locale.
03
$2T+
Counterfeit exposure on the same shelves
OECD/EUIPO 2023 — 3.3% of world trade. The same item-level identity solves both problems.
Sources: OECD/EUIPO 2023 · EU ESPR working plan 2025–2030 · tieback discovery.