03 / 22Why now
The clock is statutory.The standard is locked. The buyer is ready.
2024
ESPR enters force across the EU
2025
Apparel working plan adopted
We are here
2026
DPP scope locked · industry consultation
2027
Apparel DPP enforcement begins
2028+
Electronics · furniture · beauty
01
We bet on the standard regulators chose
GS1 Digital Link is the de facto identifier behind ESPR. Competitors built on proprietary IDs and now face a permanent retrofit cost.
02
Procurement pressure is already here
Major EU retailers are scoring suppliers on DPP readiness today — ahead of the legal deadline. Brands cannot wait for 2027.
03
Every consumer phone is now the scanner
No new hardware to deploy, no app to install. Verification at the speed of a camera tap — finally feasible at brand scale.