22 / 22Appendix · A2 · Unit economics
Software-only economics.£8M Y3 ARR base case · cash-positive cohort by Year 2.
Premium-priced disruption — 10–40× more accessible than legacy enterprise vendors. Mix shifts toward Growth/Enterprise as Wave-1 enforcement (Q3 2027) compresses the cycle.
Year-3 ARR target
£8M
Y1 customers (cohort)
149
Y3 customers
1,480
Infra gross margin
~96%
Y1 cash burn vs prior model
~½
Growth LTV (loaded)
£42,600
Y1 tier mix
Maker · 54%
Launch · 34%
Growth · 10%
Enterprise · 3%
Cohort model: 149 Y1 customers → 605 Y2 → 1,480 Y3. Wave-1 enforcement (Q3 2027) compresses Y2 cycle.
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