21 / 22Appendix · A1 · Pricing & business model
Tieback

A pricing ladder that grows with the customer.

Brands enter to comply with ESPR. They stay because the same passport becomes their consumer engagement surface. One platform carries them from first SKU to global rollout — no rip-and-replace at any step.

Step 1 · Validate
Maker
Independent fashion + textile brands
£99/ yr
Annual only · paid upfront
  • ·50 product designs
  • ·200 passports / year
  • ·1 native integration
  • ·AI co-pilot (basic)
2% of Y1 ARR
Step 2 · Comply
Launch
Growing DTC · £500k–£5M turnover
£249/ mo
or £2,540 / yr — 15% prepay
  • ·500 product designs
  • ·5,000 passports / year
  • ·3 native integrations
  • ·1 branded passport URL · 24h SLA
34% of Y1 ARR
Step 3 · Engage
Growth
Mid-market · £5M–£100M turnover
£899/ mo
or £9,170 / yr — 15% prepay
  • ·5,000 product designs
  • ·100,000 passports / year
  • ·10 native integrations
  • ·3 branded URLs · priority 4h SLA
37% of Y1 ARR
Step 4 · Scale
Enterprise
£100M+ · dedicated compliance & IT
from £30k/ yr
Contract-led · custom volumes
  • ·SAML SSO · dedicated infrastructure
  • ·Unlimited branded passport URLs
  • ·Named CSM · 99.95% SLA
  • ·White-label option
27% of Y1 ARR
GBP / EUR / USD from Day 1 · 14-day card-required trial on paid tiers · Annual prepay accelerates cash collection.No per-scan fees · No per-event fees
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