16 / 22Business model & GTM
Multi-tenant SaaS · enterprise-led ·diagnostic-led top-of-funnel.
Validate intent
Maker
£99 / yr
SMB
Launch
From £4.5k
Mid-market
Growth
From £18k
Contract-led
Enterprise
From £30k
01
Founder-led enterprise
CDO, Brand Director, VP Sustainability at EU fashion + luxury.
02
Diagnostic engine
ESPR Assessment Tool → £4.5k Phase 1 → platform contract.
03
Ecosystem
Zebra ISV, GS1 accreditation, label/print, EU regulator engagement.
Gross margin
~96%
Sales cycle
2–4 months
Cash collection
Annual prepay