14 / 22Why we win — and why we're a safer bet
Architectural gaps, not roadmap gaps.
Legacy serialization vendors were built for a pre-ESPR world. In-house builds stall on translation, jurisdiction and mobile verification. We built for the regulation that's actually arriving.
What investors should look for
atma.io
TrustTrace
In-house build
tieback
Built on the standard regulators chose (GS1)
No
No
No
Yes
Verifies on a phone, no app, in under a second
Partial
No
No
Yes
Sells into 31 EU markets out of the box
Manual
Manual
Manual
Automatic
Translations and disclosures governed centrally
No
Partial
No
Yes
Tamper-proof identity per item — court-grade
Yes
Partial
Custom
Yes
Permanent, audit-ready event history per item
Partial
No
Custom
Yes
Regulator dossier exported in one click
Manual
Manual
Manual
One-click
AI compliance co-pilot for the brand team
—
—
—
Yes
Branded passport, not a generic regulator page
—
Partial
Custom
Yes
Live anti-counterfeit + brand engagement signals
Page counter
Page counter
None
Yes
10 of 14 rows shown. Each row is structural — competitors can't ship these without re-platforming. Full teardown available under NDA.