10 / 22Where this goes
Compliance gets us in.The product becomes the channel.
Brands buy us to satisfy a regulator. They keep us because the same item-level identity unlocks the next decade of brand-customer relationships.
01
● live
Compliance & DPP
ESPR-ready passports, audit dossiers, recall — already in production.
02
○ next
Anti-counterfeit
Every consumer scan is a live trust signal. Suspicious patterns flagged in real time.
03
○ next
Warranty & registration
Authenticated claims, ownership transfers, repair routing — bound to the unit.
04
○ next
Resale & second life
Provenance and ownership history make resale frictionless and brand-safe.
05
○ next
Take-back & circularity
Material-aware end-of-life routing — the data ESPR will eventually require.
06
○ next
Direct-to-customer channel
Loyalty, exclusives, post-sale brand engagement — owned by the brand, not the marketplace.